Press Releases

30th January 2006

Business development boost for Enterprise Finance Europe in London

Enterprise Finance Europe (EFE), one of the UK’s leading asset-based lenders, has further strengthened its team in London with the appointment of business development specialist Mike Harrison.

Mike joins EFE from Halifax Bank of Scotland, where until recently he was an Area Director, focused exclusively on new business, managing a team covering London and the South. Harrison previously worked for Royal Bank of Scotland Commercial Services undertaking both relationship management and new business roles in his time there..

As the Regional Sales Director with EFE, Harrison will be helping the firm to meet its ambitious growth targets for London in 2006 and beyond, as well as using his extensive experience to drive and grow the sales team.

Said Harrison: “I am delighted to be joining EFE – which has the most comprehensive range of asset-based lending products in the industry. I have come onboard at an exciting time – driven by the growth plans Bank of Ireland has for the business.”

He continued: “In my new role, I am looking forward to building the team in London and driving the business forward. In addition, we have some exciting new products in the pipeline, while we are also continually monitoring how we approach the business – checking that our customer service and approach is second to none.”

Added Bryan Baldrey, Area Director London and South, Enterprise Finance Europe: “Mike is a welcome addition to the dynamic team that we are building in London. EFE has already made considerable inroads among SMEs in the capital, and I am confident that with Mike now onboard, we will be able to broaden our customer base further.”

Harrison, 31, received a BA Honours in Business Studies from Oxford Brookes University prior to joining the factoring & discounting industry. He lives in Beckenham, Kent, and, away from work is a competitive sportsman, most notably as a country squash player.

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